Bonuscircuit Journal
Tracking
in Practice
Notes on conversion measurement, analytics interpretation, and the decisions that follow from real data.
When My Tracking Broke and I Blamed the Wrong Thing
A behind-the-scenes look at how a misconfigured analytics setup led to months of bad decisions, and what finally revealed the real problem.
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Three Months of Data That Meant Nothing
How I collected conversion data for an entire quarter without realising my thank-you page was being counted as a separate goal completion every time someone refreshed it.
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The Day I Discovered My Best Channel Was Invisible
A personal account of how referral traffic from a local newsletter was being misattributed for over a year, and the simple audit that finally uncovered it.
Read articleWhat this journal covers
Conversion tracking is rarely the problem people think it is. The tag fires, the goal records, the dashboard turns green - and still the data tells a different story than the sales team does. These articles look at that gap directly.
Sessions at Bonuscircuit work through specific measurement setups: GA4 event schemas, server-side tag containers, attribution windows, and the moments where a funnel report stops making sense. The journal captures those working notes in a form others can use.
Upcoming group session schedule
Group work changes how people read data
Working through a tracking problem alone, most people accept the first explanation that fits. In a group session, someone always asks the question that breaks the assumption - and that is where the real work begins.
Bonuscircuit sessions are structured so participants bring their own setups. A real GA4 property, a live GTM container, an actual report that does not add up. The group works through it together, and the notes from that process end up here.
See how sessions are structuredWant to work through a tracking problem with a group?
Trial access lets you join one session before committing to anything. Bring a real measurement question and see how the group handles it.
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